Colors play a significant role in shaping how users interact with digital interfaces. Bright, bold colors like orange or yellow can evoke energy, optimism, and excitement. When used strategically in call-to-action buttons, headings, or key design elements, these colors can significantly boost user engagement and drive conversions.

Studies have shown that users are more likely to engage with a design that is both aesthetically pleasing and emotionally stimulating. By choosing vibrant tones for important elements, designers can create an inviting and interactive environment that encourages action and improves the overall user experience.